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- <text id=89TT1770>
- <title>
- July 10, 1989: Business Notes:Nostalgia
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1989
- July 10, 1989 You Bet Your Life:Pete Rose
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- BUSINESS, Page 47
- Business Notes
- NOSTALGIA
- Quick, Name That Jingle!
- </hdr><body>
- <p> Snap, crackle, pop? Callow youths who hear that riff might
- mistake it for the opening of a new rap song, but anyone old
- enough to have endured the 1950s and '60s knows the refrain as
- the opening of a TV-commercial jingle for Rice Krispies cereal.
- Now the old standby is getting play once again as part of a
- popular new record called Tee Vee Toons: The Commercials. The
- album features such Madison Avenue jingles as Brylcreem's A
- Little Dab'll Do Ya, Alka-Seltzer's Plop, Plop, Fizz, Fizz and
- Noxzema's The Stripper (Take It All Off). Since its release last
- month, the album of musical doggerel has sold more than 100,000
- copies. The Commercials even appears on Billboard's chart of the
- 200 top-selling record albums (currently No. 186).
- </p>
- <p> The record's producer is Steven Gottlieb, 32, a Harvard Law
- School graduate and erstwhile corporate lawyer who four years
- ago produced two albums of TV-show theme songs titled
- Television's Greatest Hits. Total sales: more than 1 million.
- Gottlieb does not take his records completely seriously,
- however. Says he: "It's like musical candy." And the sales are
- pretty sweet.
- </p>
-
- </body></article>
- </text>
-
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